Meleniak was founded by Marta Eleniak in 2002 when usability was a relatively new concept, to put powerful user experiences within the toolkit of web teams, intranet managers, web application developers, those responsible for marketing online, companies wanting an ecommerce solution and any web design company.

Aimed at increasing profit as well as user satisfaction and web accessibility, meleniak’s consultancy is rooted in both web site usability and marketing, delving deeper than traditional heuristic evaluation (i.e. rule-of-thumb review) and user testing. This uncommon sense doubled RAC’s online revenue, increased usage of their route planner by 60%, enabled the development of over a hundred intranet sites for a major global FMCG company in a year and provided the best B2B sales leads for the international engineering company Zellweger Analytics.

Why should I consider usability consulting?

The saying 'the customer is always right' has never been more true than on the internet. If your site is not right for them, which will be judged instantly, they're just a click away from finding a site that is.

• If you give the wrong impression, they won't trust you
• If you annoy your users, they won't return
• If you fail to interest them with something specific, they won't delve deeper
• If they don't understand the product, they won't buy it
• If your users can't use your site, they won't use your site

The importance of your online presence cannot be underestimated. Whatever you do online will result in users immediately forming a lasting opinion of your company. It could be the tiniest detail that makes them mad and stops them from considering your services, even off-line, in the future.

Conversely

• if you meet users' needs and expectations effortlessly, you've got competitive advantage

That might sound like common sense and simple to do, but when you're close to a project it's easy to lose perspective and the ability to view it as if you were a user. That's what meleniak does – views the site with the eyes of a user and / or uses the eyes of a sample group of your audience. The weaknesses are identified and we can also work with you to fix them using in-depth understanding of web usage and best practice. With a track record of achieving success online, Marta is a master of understanding web users and focuses attention on the details that make web sites more effective.

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